National, September 19, 2023: Hindware Limited, an iconic brand of bathware and tiles, recently announced its foray into Tile Adhesive industry and expansion of its product offerings in the tiles category. The brand has launched 5 different SKUs in adhesives to cater to the entire tile category, ranging from ceramic to elevation tiles. With this strategic move, the brand aims to provide customers with a comprehensive solution for their construction and home improvement needs under one roof.
Commenting on Hindware’s foray into Tile Adhesive industry, Mr. Sudhanshu Pokhriyal, CEO, Hindware Bath and Tiles said, “Hindware recognises the synergy between its core competence in tiles and the complementary nature of adhesive products essential for their effective installation. This strategic alignment not only enhances customer convenience by offering a comprehensive solution but also positions us as a one-stop destination for all their tiling needs.”
He further added, “The new tiles product portfolio launch aligns Hindware Tiles’ forward-looking vision to further strengthen its reputation as a customer-centric brand and capture a significant share of the expanding premium tiles market. The products will be available through Hindware Tiles existing distribution and retail network, ensuring nationwide accessibility.”
Owing to the rising need for dependable adhesive solutions in the construction sector, the tile adhesive market is anticipated to grow substantially. Recognizing the potential of this market, Hindware Tiles intends to leverage its expertise in the building materials industry to offer tile adhesive solutions that are seamlessly integrated with its existing product portfolio. Through this strategic move, Hindware Tiles aims to provide customers with a one-stop shop for all their tiling needs.
The exclusive product range of adhesives and grouts was recently unveiled by Mr. Pankaj Mediratta, Vice President, Sales Hindware Tiles at the national dealer’s meet in New Delhi. The event was attended by more than 200 dealers from across India.
Along with its debut in the tiles adhesive industry, Hindware tiles also expanded its existing product portfolio with the launch of a new tiles range. These include– GSVT Tiles in 600×1200 mm dimension offering opulent finishes like matte gloss and veneer, GVT Elevation in versatile 300×600 mm size, catering to evolving preferences for exterior and interior cladding solution and High Depth Elevation Tiles for interior and exterior projects.
As part of its Unique Tiles Series, the brand has also launched, Carpet Tiles in a luxurious 800×1600 mm size to add elegance and give attention to your favourite spaces, such as dining room, bedrooms & living rooms among others. Combination Tiles offer a tasteful fusion of gloss and carving finishes, creating a monochromatic visual appeal, while the Robusto Series offers a perfect combination of form and function, catering to the practical needs of high-traffic spaces while upholding aesthetic excellence.
Hindware Tiles boasts a robust retail and distribution network in India, comprising over 500 dealers covering 200+ cities, 50 brand stores, strategically located across India.
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