– Key highlights of Toyota’s Roadside Assistance Program(RSA) – ‘Find Me’ feature, digitalization of the RSA process known as D-RSA, extra layer of personal support namely the ‘Vehicle Custodian Service’
– Further, this RSA service covers a range of essential features, including vehicle breakdown and accident-related vehicle towing support, jump start for dead batteries, tire puncture repairs, assistance in case of low fuel level condition, arranging taxis for distances up to 50 kilometers and so forth
Bangalore, August 2023: Toyota Kirloskar Motor (TKM) takes yet another remarkable step towards enhancing customer satisfaction and providing unparalleled peace of mind with complimentaryRoadside Assistance Program for 5 years from the date of purchase of a new vehicle. This pioneering initiative reaffirms Toyota’s commitment to ensuring a seamless ownership experience for its valued customers. This RSA package is not just about breakdown support; it aims at providing assurance, convenience, and a sense of security to every Toyota owner.
Over the years, customers have been appreciative of not only the products but also Toyota’s world-class Quality, Durability and Reliability (QDR) in service offeringscovering timely and unmatched roadside assistance, thereby underlining the company’s relentless pursuit of enriching customer experience. Launched in 2010, the RSA Program has been an integral part of TKM’s customer-centric approach, offering immediate roadside assistance support to the esteemed customers, during their emergency needs. As a part of the new vehicle package, this service covers a range of essential features, including vehicle breakdown and accident related vehicle towing support(e.g. during vehicle non-drivable condition, roadside service team helps with timely movement ofsuch vehicle to nearest dealership to address the vehicle issues), jump start for dead batteries, tire puncture repairs, assistance in case of low fuel level condition or vehicle key issuesas well as arranging taxis for distances up to 50 kilometres.
Mr. Atul Sood, Vice President – Sales and Strategic Marketing of Toyota Kirloskar Motor said,“We are thrilled to enhance theRoadside Assistance Program for 5-years(from the date of purchase of a new vehicle) at no extra cost to the customers, as a testament to Toyota’s unwavering commitment to our valued customers. At Toyota Kirloskar Motor, we firmly believe that our relationship with our customers goes beyond offering products and services-it is about creating an experience that is seamless, convenient, and reassuring throughout the ownership period. With complimentary RSA programfor longer duration of 5 years, we are setting new industry standards, further enhancing our high-quality services and timely assistance. This comprehensive RSA coverageresonates with our core values of innovation, customer-centricity, and exceeding our valued customer expectations.
Unforeseen challenges can arise at any time, and our aim is to be there for our customers, providing them with a safety net to assure them that they can always count on us. Our5 Years of complimentaryRSA is not just a breakdown assistance program, it’s a promise to provide peace of mind that accompanies our every product. We understand that owning a vehicle is an emotional bond, a journey filled with memories and experiences,therefore we reiterate our commitment to deliver the best value proposition to our customers, setting new benchmarks in the automotive industry.”
One of the key highlights of this initiative is the ‘Find Me’ feature, which allows customers to be tracked immediately in times of need, ensuring a swift response from our customer support teams. Moreover, the complete digitalization of the RSA process, known as D-RSA, enhances the efficiency of the service, making it easier and quicker for customers to access assistance.
To add an extra layer of personal support, the Vehicle Custodian Service has been introduced, ensuring customers are provided prompt assistanceand necessary support at their location of immediate roadside assistance requirement, to continue their forward journey seamlessly.
Overview of TKM
Equity participation Toyota Motor Corporation (Japan): 89%, Kirloskar Systems Limited (India): 11%
Number of employees Approx. 6,000
Land area Approx. 432 acres (approx.1,700,000 m2)
Building area 74,000 m2
Total Installed Production capacity Up to 3,10,000 units
Overview of TKM 1st Plant:
Established October 1997 (start of production: December 1999)
Location Bidadi
Products Innova HyCross, Innova Crysta , Fortuner, Legender manufactured in India
Installed Production capacity Up to 1,00,000 units
Overview of TKM 2nd Plant:
Start of Production December 2010
Location On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products Camry Hybrid, Urban Cruiser Hyryder, Hilux
Installed Production capacity Up to 2,10,000 units
*Other Toyota models – Glanza, Rumion
**Imported as CBU – Vellfire& LC 300
