Coke Studio with its phenomenal success as a music platform with different genres of music in various languages, continues to celebrate talented & emerging artists with the launch of Coke Studio Bharat & Coke Studio Tamil in India, this year. Witnessing an overwhelming response to the launch, Coke Studio Bharat is driving a creative season with an amalgamation of over 50 artists from across the country who have come together to create over 10 memorable tracks celebrating the roots of Bharat.
Khalasi, the latest release from Coke Studio Bharat, takes listeners on a poignant tale of a sailor through the enchanting state of Gujarat. This track is performed by renowned artists Achint and Aditya Gadhvi and features the exceptional talent of Dhruv Visvanath on percussive guitars. Inspired by the wanderlust of a sailor, the song beautifully weaves a soul-stirring narrative of limitless travel and boundless living, taking listeners on a captivating musical journey. This enchanting composition embodies the spirit of fearlessness, urging listeners to break free from limitations and embark on a fearless exploration of the unknown. The soulful melody of the sailor’s wanderlust, deeply rooted in Gujarat’s cultural heritage, intertwines with a contemporary soundscape, adding layers of depth and intrigue to the composition. The composition of Khalasi captures the essence of the limitless exploration by a Gujarati sailor, reflecting the historical context of the discovery of Indian ports. It serves as a musical journey that celebrates the spirit of adventure and the boundless possibilities that unfold when embarking on such voyages.
Kya Karie Korimol, Geejaga Hakki, and Holi Re Rasiya have been trending on YouTube. These songs have gained immense popularity, with Kya Karie Korimol celebrating Kashmiri culture and weddings, Geejaga Hakki being the first-ever Kannada song, and Holi Re Rasiya receiving overwhelming appreciation. The debut song Udja has also been a resounding success, accumulating nearly 50 million views. Continuing their commitment to showcasing cultural heritage, Coke Studio Bharat now unveils Khalasi, a song that captures the emotions and experiences of a sailor immersing himself in the rich cultural tapestry of Gujarat.
Achint, the mastermind behind ‘Khalasi,’ shared his thoughts on the song, stating, ‘Khalasi is a musical expedition that takes us on a voyage through the soul of a sailor’s wanderlust. Coke Studio Bharat’s commitment to celebrating the rich diversity of Indian music has provided the perfect platform for us to showcase our creative expressions. It has been an honor to collaborate with such a prestigious and esteemed musical platform, and I’m eager to share the magic of ‘Khalasi’ with music enthusiasts around the world.
Reflecting on his experience with ‘Khalasi,’ playback singer Aditya Gadhvi shared, “It has been captivating to be a part of this extraordinary project. We put our hearts into the vocals because the song’s story of a sailor’s limitless adventures in Gujarat spoke to me deeply. “Khalasi” gave me the chance to develop new aspects of my artistic vision. It has been a dream come true to be a part of Coke Studio Bharat, a renowned platform that celebrates the rich tapestry of Indian music. I hope that ‘Khalasi’ connects with music fans, inspiring their creativity.
Singer Dhruv Viswanath revealed his experience while working on ‘Khalasi,’ saying, “Being a part of this project has been an incredible artistic journey. ‘Khalasi’ allowed me to explore the limitless possibilities of percussive guitar, intertwining melodies, and rhythms to paint a vivid picture. It has been an absolute privilege to work with Coke Studio Bharat, a prestigious platform that honors the diversity of Indian music. I’m ecstatic to have been a part of this extraordinary musical endeavour.”
Sumeli Chatterjee, Head-Integrated Marketing and Experiences, Coca-Cola India and South West Asia, emphasized the brand’s commitment to promoting Indian music and culture, saying, “Coke Studio Bharat has always been committed to promoting and reinventing the cultural heritage of India. With Khalasi, we continue this tradition by fusing the richness of traditional Garba with contemporary elements. This song encapsulates the spirit of fearlessness and bravery, encouraging listeners to embrace their own adventurous journeys. We are excited to share this remarkable composition with music enthusiasts across the country.”
Coca-Cola has partnered with Universal Music India (UMI) as executive producers for the launch of Coke Studio Bharat. Every track from Coke Studio Bharat appeals to the mindset of the younger generation, on the one hand helping them connect with their roots, and on the other hand coupling it with sounds, notes, and musical genres that are familiar to them. Coke Studio Bharat has been curated by award-winning musician and sought-after songwriter, Ankur Tewari. Ankur has collaborated with critically acclaimed poet, lyricist and scriptwriter Kausar Munir along with National award-winning sound engineer and music producer KJ Singh. Together they have handpicked regional artists to give their sound a new voice and independent freedom of expression.
Coke Studio fans can now embark on an extraordinary musical journey by experiencing the future of music and engaging directly with the brand. By simply scanning a Coca-Cola bottle with a QR code, fans will be transported to a mesmerizing AR music studio, enveloped by a constellation of talented artists. Within this immersive realm, fans can unleash their inner performers, belting out their favorite tunes through exhilarating karaoke sessions, seizing the opportunity to audition for the upcoming Coke Studio season.
You are invited to tune into Coke Studio Bharat, available across all audio OTT platforms including Spotify, Gaana, Saavn, Wynk Music, and Audible worldwide, with distribution managed by UMI.
Listen to the song here- https://www.youtube.com/watc
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