NestléHouse, 26thMay 2023
Partners with Punjab Kings, Gujarat Titans and Royal Challengers Bangalore
Nestlé MUNCH amped up the excitement of the ongoing cricket season by becoming the “official crunch partner” for the three teams – Punjab Kings, Gujarat Titans and Royal Challengers Bangalore. As the cricket euphoria peaked in the country with the return of the T20 season, MUNCH launched anexperientialcampaign thatgave fans a chance toplay their favourite sport and meet the T20 stars.
Building on the cricket fervour, MUNCHunveiledspecial limited-edition packs featuring players from the three teams. Consumers could scan the QR code on the packand get a one-of-a-kind digital gully cricketing experience with their favourite team.They stood a chance to win exciting merchandise and top winners also got a chance to crunch itwith their favorite T20 stars by meeting them forone-of-its kind VR playoff.
One of the MUNCH Chance to Meet T20 Stars winnersin a unique VR playoff against Gujarat Titans
Commenting on the campaign launch, Rupali Rattan, Head of Confectionery Business, Nestlé India said,“Extending our passion for cricket and encouraging youngsters to crunch with confidence, Nestlé MUNCH partnered with these teams to come up with yet another first of its kind digital experience for our consumers. Youngsters always dream of playing with their favourite cricket stars. NestléMUNCH through thisuniqueassociation and experiencegave a chance to theseyoungfansto meetand play withtheir cricketing heroes.”
Joy Chauhan, Chief Client Officer – South Asia, Managing Partner – North, Wunderman Thompsonsaid, “Nestlé MUNCH, the self-doubt cruncher, is back on the T20 tournament stage and we are super excited to conceptualise and execute yet another thrilling technology first experiential campaign. Our team at WT Experiential continues to leverage creative technologies to conceptualise and build super exciting experience for the cricket loving teenagers this T20 season that would let them unlock opportunity to meet T20 team players.”
*Meet and greet was conducted in a physical or Virtual setup