INTRODUCING A LENS LIKE YOU’VE NEVER SEEN
Past meets the future: Legendary Ray-Ban Aviator, Wayfarer and two more styles
redefined for the future with the inverted Reverse Lens
Decade after decade, Ray-Ban dares to examine unexplored territory. Driven by this insatiable curiosity, Ray-Ban turns eyewear on its axis with the release of the revolutionary REVERSE collection: four unisex sunglass styles featuring an impossible new lens, completely reversed.
The campaign film features famed supermodel, Vittoria Ceretti as the face and takes the viewers through fast-paced, high fashion video showcasing the model wearing Reverse eyewear. The film plays with angles and focus to bring to life the concept of Reverse while keeping the focus on the eyewear.
An exceptional feat of advanced engineering, the shape of the lens shifts from traditional Convex to Concave without sacrificing optical precision, thanks to the innovative Astigmatic, Prismatic and resolving powers. Finished with a high-performance anti-glare treatment, the Pantoscopic lens is primed to reduce up to 70% of the reflections at wavelengths to which the eye is most sensitive. Four iconic silhouettes serve as the springboard, inverting the meaning of classic design with its entry into the avant-garde.
“Our Ray-Ban Reverse collection is a true revolution in the eyewear industry. The concave aesthetic is enabled by a new proprietary technology which applies big data analysis into the lens design. We always raise the bar by reinventing what eye care and eyewear can do for consumers,” commented Federico Buffa, R&D Product Style Licensing Director, EssilorLuxottica.
“As the most beloved eyewear brand we continue to leverage the power of our iconicity while bringing innovation and technology to our most classic styles,” said Francesco Liut, Chief Marketing Officer, EssilorLuxottica.
Developed with an ergonomic universal frame, the Ray-Ban Reverse Aviator, Wayfarer, Caravan and Boyfriend gently trace the curves of the cheekbone to fit and compliment every face shape. Crafted with consideration for our planet, the collection utilises a palette of alternative materials, including bio-based nylon1 lenses with a 41% bio-based carbon content, bio-based acetate frames with a 67% bio-based carbon content and 100% recycled packaging, card and cleansing cloth.
Pricing: The new Ray-Ban Reverse collection starts at INR 11090 /-
Availability: Available at leading optical stores, Sunglass Huts and online at rayban.com/India
