DEEPIKA PADUKONE’S 82°E LAUNCHES CLEAR SUNSCREEN GEL: LICORICE BEAM

 

Infused with licorice and ceramides, the sunscreen gel with its mattifying properties brightens and protects the skin

National,  June, 2023: Global Indian icon Deepika Padukone’s modern self-care brand 82°E announces the launch of its latest skincare offering, Licorice Beam SPF 40 PA+++ sunscreen gel. Licorice Beam combines the natural goodness of licorice with ceramides to effortlessly mattify the skin without leaving a white cast.

Licorice Beam with SPF 40 PA+++ offers protection against both UVA and UVB rays, shielding the skin from the damaging effects of the sun. Licorice Beam’s unique gel formula effortlessly glides onto the skin, leaving a lightweight and non-greasy finish.

‘At 82°E, we understand that traditionally, sunscreens have been developed as one-size-fits-all solutions, without adapting to the unique needs of your skin. We are thrilled to introduce Licorice Beam, a clear sunscreen gel that is ideal for when your skin feels oily. We are proud to add to our palette of sunscreens and offer consumers sunscreens in a variety of clinically proven formulations that cater to various skin types, ensuring versatile skin protection and care,’ said Keerthana Ramakrishnan, Chief Marketing Officer, 82°E.

The newest sunscreen, Licorice Beam is clinically proven to make the skin appear visibly brighter, supple, and smooth. The 82°E skincare range combines time-tested Indian ingredients with powerful scientific compounds to create high-quality, high-performing products. Licorice Beam is enriched with a potent combination of licorice and ceramides.

“With Licorice Beam, we wanted to create a sunscreen that not only provides sun protection but also nourishes and brightens the skin,” says Anjali Gholap, Head of R&D, Cosmetics at 82°E. “Licorice Beam is a result of extensive research and development, and we are excited to share this innovative sunscreen that is non-greasy and gives the skin a matte appearance.”

Licorice is known to reduce dark spots on the skin while improving the skin tone. Ceramides at the same time helps to strengthen the moisture-retaining capacity of the skin by protecting its natural barrier. The carefully chosen ingredients work in synergy to ensure the skin stays nourished and protected. Licorice Beam SPF 40 PA+++, a non-greasy sunscreen gel follows Sugarcane Soak Cleanser and Gotu Kola Dew Toner Serum to complete the Cleanse-Hydrate-Protect regimen for when the skin feels oily.

Licorice Beam is exclusively available at 82e.com. All 82°E products are carefully crafted by conscientiously sourcing ingredients, being vegan and cruelty-free, and free of sulphates, phthalates, and parabens. Licorice Beam is reef-safe.

*Free from oxybenzone, avobenzone, octocrylene and octinoxate.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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