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Mumbai, September 23, 2023 \u2013 It takes just seven seconds to turn a \u201cyes\u201d into a \u201cno\u201d, before a decision made from instinct gives way to logic, reason, and hesitation. Every experience born from saying \u201cyes\u201d opens something hidden within each of us, unlocking something new\u2013 from what moves us, what makes us and even what we can\u2019t stand. Today, the iconic Levi\u2019s\u00ae brand launched its campaign \u201cFor Now, For A Lifetime\u201d that celebrates these moments and how they go onto be memories that stay with us, and ultimately shape each and every one of us.<\/p>\n
The brand\u2019s \u201cFor Now, For A Lifetime\u201d campaign captures what following your instinct looks like. The film, inspired by real-life moments and instances, starts with Deepika Padukone sneaking away from a set, hopping into an auto-rickshaw and disappearing into the night. Her impromptu adventure becoming the thread that ties together characters\u2019 experiences from ordinary to extraordinary moments, capturing a spectrum of emotions from joy, to the rush, laughter, but also the calm and bittersweet.<\/p>\n
In pairing a dark denim shirt and lighter high-loose jeans or a perfectly coordinated, jumpsuit like look, Deepika Padukone brings a fresh & modern take to denim in this new campaign. Anchored by iconic product \u2013 timeless, but always on trend blue jeans, the for-all-seasons trucker jacket and a wide range of much-loved graphic tees.<\/p>\n
\u201cThe \u2018For Now, For A Lifetime\u2019 campaign is an embodiment of what it truly means to Live in Levi\u2019s\u00ae and how our product is so deeply woven into our consumers\u2019 lives. This campaign, featuring Deepika Padukone, is a celebration of moments when you can truly be your most authentic self. Enabling this for our consumers is what we strive to do, from how we create our product to how we bring it alive for our consumers.\u201d said Amisha Jain, Senior Vice President & Managing Director, South Asia-Middle East, Africa and Non-EU markets (SAMEA), Levi Strauss & Co.<\/p>\n
The campaign is a showcase of the brand\u2019s new offerings. Expanded ranges of relaxed & baggy fits for men & women, Overdyed & coloured jeans play into consumers looking to denim as an extension of their self-expression. From cargo pants to chinos, varsity jackets to sweatshirts and pretty blouses for her to statement shirts for him, the Levi\u2019s\u00ae brand continues to build on its product legacy and heritage while meeting constantly evolving fashion-conscious consumers with on-trend & relevant products.<\/p>\n
These Levi\u2019s\u00ae products are available now at Levi.in and Levi\u2019s\u00ae stores.<\/p>\n
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Mumbai, September 23, 2023 \u2013 It takes just seven seconds to turn a \u201cyes\u201d […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-5383","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\n