\nNew Delhi, July 29, 2023: Coca-Cola and The International Cricket Council (ICC) once again team up for the upcoming 2023 ICC Men\u2019s Cricket World Cup. The exciting collaboration is a part of the four-year global strategic partnership agreement between the ICC and the iconic beverage company. The partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC.
\nWith this, Coca-Cola will use its iconic global reach to connect with fans around the world, cultivate a legacy of unity and inculcate true sportsmanship through a series of online and offline activations. It will continue to engage with its consumers and resonate with them on their favourite sporting passion.
\nArnab Roy, Vice President, Marketing Coca\u2011Cola India and Southwest Asia at Coca-Cola India said, \u201cWe believe that the ICC Cricket World Cup is the biggest cricket event for the country. Partnership with the ICC provides us with a great opportunity to bring together our customers, consumers, brands, and cricket. Our brand activations will engage consumers through innovative offline and online promotions and create memorable experiences for sports fans\u201d.
\nCoca-Cola will embark on many exciting brand activations with its beverage portfolio, including fan engagements, social media campaigns, and promotions to win tickets to the World Cup alongside unique on-ground experiences during the ICC Men’s Cricket World Cup 2023.
\nThe four-year agreement includes all ICC events around the world including the ICC Men\u2019s Cricket World Cup 2019 in England and Wales, the ICC men\u2019s and women\u2019s T20 World Cups in Australia in 2020, the ICC Women\u2019s World Cup 2021 in New Zealand and the ICC Men\u2019s Cricket World Cup in India in 2023 amongst other global tournaments.
\nThe partnership has strategically aligned both, ICC and Coca-Cola for the long term by combining the strength of The Coca-Cola Company\u2019s diversified portfolio of over 500 brands and worldwide retail reach with ICC\u2019s unwavering focus to expand the sport\u2019s footprint globally.
\nCoca-Cola has been globally committed to supporting local sporting events & organizations around the world. The Coca-Cola Company has an eight-decade-long association with the Olympics. Moreover, for over four decades, it has been associated with the FIFA, T20 World Cup, and using the power of sport to bring people together and transform lives. The recent association of ThumsUp with the Olympics and Paralympics in India is a testimony to the Company\u2019s belief in sports and its long-lasting journey toward making a refreshing difference.
\n“Anurag Dahiya, Chief Commercial Officer, ICC said \u201cThe ICC Men\u2019s Cricket World Cup 2023, the pinnacle event in the cricketing calendar, will feature the world\u2019s best teams competing for ultimate glory. We are excited about our partnership with Coca-Cola, which promises to deliver a refreshing cricketing experience set to captivate audiences and present a grand showcase of their emotions.\u201d
\nStay tuned for more updates and announcements as Coca-Cola and the ICC join forces to create an extraordinary ICC Men’s Cricket World Cup 2023 experience.<\/p>\n","protected":false},"excerpt":{"rendered":"
New Delhi, July 29, 2023: Coca-Cola and The International Cricket Council (ICC) once again team […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-3618","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\n