Ather Energy strengthens retail operations in Ahmedabad, Opens second Experience Centre at SG Highway



– Ather Energy now has 6 Experience Centres in the state of Gujarat

– The company has recently launched Atherstack 5.0 with a host of new features and colours for the 450 series.

Ahmedabad, January 2023: Ather Energy, India’s leading electric scooter manufacturer, inaugurated its new Experience Centre, Ather Space, in SG Highway, Ahmedabad, Gujarat. The new retail outlet will be the brand’s 6th in Gujarat after Surat, Vadodara, Rajkot, Jamnagar and the existing one in Panjrapole, Ahmedabad. The new and improved Gen 3 with the Atherstack 5.0 will be available at the outlet for test ride and purchase. Consumers can now choose from six new colours – Space Grey, Still White, Salt Green, True Red, Cosmic Black, and Lunar Grey.

The Ather Space is designed to educate customers about electric vehicles while providing a holistic experience in an interactive space. Ather Space will provide a unique ownership experience along with complete service and support for the owners in the city. Consumers in Ahmedabad can now ride the Ather 450X and get an in-depth view of the product and its features before purchasing the vehicle. They can also book test ride slots on Ather Energy’s website prior to visiting the Experience Centre.

Speaking on the occasion Mr. Ravneet Singh Phokela, Chief Business Officer, of Ather Energy, said, “Gujarat is emerging as one of the leading EV markets. Consumers in the state are increasingly looking to switch to electric vehicles that provide value for money. We have been witnessing high demand for our scooters, the 450X and 450 Plus, across the state as the customers appreciate the engineering, quality, and reliability offered by our scooters. To cater to this demand in Gujarat, we have been rapidly expanding our retail network since the past couple of months and are planning to launch soon in more cities.”

Recently, Ather rolled out AtherStack 5.0, the biggest upgrade to its software engine which drives the vehicle. AtherStack 5.0 will be powering a brand new UI for the dashboard in addition to launching Vector Maps powered by Google. The company also introducing a new comfortable seat, AutoHold™ to help riding on inclines, an unmatched five year extended battery warranty program, Ather’s scooter accessories and merchandise.

Ather Energy has the largest fast-charging network for two-wheelers in the country with 900+ points. The company has installed 25 Ather Grids, fast-charging points across Ahmedabad and plans to add 8-10 more in the coming months to alleviate range anxiety. Currently, Ather has 59 fast charging points across Gujarat. Ather also helps its customers with the installation of home charging solutions in their apartments and buildings. Earlier this month, the company also launched Ather Neighbourhood Charging which provides access to charging points in shared private spaces such as apartment complexes, office buildings, and tech parks.

The ex-showroom price post the Fame II revision for the Ather 450X is INR 1,57,612 & INR 1,36,101 for the Ather 450 Plus in Ahmedabad. The company has partnered with leading banks like SBI, HDFC, and IDFC to provide easy financing options to its consumers. Ather Energy announced a partnership with IDFC Bank earlier this month, allowing customers to own the high-quality Ather 450X for an EMI of just INR 3,456* and INR 2,975* for the 450 Plus, which is less than the monthly expense for most petrol scooter owners.