Tiger India Private Limited (TIPL) will expand the “DO HOT DO COOL” statement in the Indian market to support India’s food culture of warm food in winter
Gurgaon, 22nd September 2022: Tiger India Private Limited (TIPL), a subsidiary of Japan’s Tiger Corporation, thanked Indian consumers for the strong sales of the new products launched this spring and expressed the company’s intention to actively promote products using Tiger’s thermal control technology by vacuum insulation through its nationwide network of distributors and retailers in preparation for the upcoming excellent season in autumn and winter.
Since this spring, Tiger India has successfully launched new vacuum-insulated bottles that can keep drinks cold or warm. The MTA, which allows users to transport cold carbonated drinks, is a groundbreaking product that has been well received in both the Japanese and Indian markets. The highly fashionable MCZ, which can be used outside or in the office, has gained widespread acceptance. The MCT with painting unique and cute animals, created in collaboration with “Kameichido,” a Kyoto, Japan-based artist, has been well received by mothers with small children and young women. With its permanent stainless-steel straw, MCS is gaining traction as an environmentally friendly product that reduces plastic waste.
Mr Masafumi Yamamoto, Representative of Tiger India Private Limited (TIPL) “We hope that by promoting our vacuum insulated bottles, we will be able to reduce the number of plastic containers and PET bottles in the medium to long term, thereby contributing to India’s environmental issues. Tiger Corporation will celebrate its 100th anniversary next year. Our mission is to contribute to India’s food culture by bringing Tiger’s ‘DO HOT DO COOL’ statement to the Indian market via the thermal control technology by vacuum insulation that we have developed over the years in the quality-conscious Japanese market.”
Since Tiger India’s inception in 2015, the LWU series of lunch boxes have been well received by many customers who want to eat a warm lunch outside and on the go. The MCJ and MCL series are portable and keep curry and soup warm. MCI desktop vacuum-insulated mug cup for enjoying a hot beverage at home or at work. The MAA and PWO stainless steel vacuum handy jug series, as well as the other series of vacuum-insulated handy glass jugs, allow for the use of warm water at home at any time. The products are available nationwide at retailers, mass merchandisers, and e-commerce platforms.