M·A·C COSMETICS UNVEILS AN ALL-NEW POCKET-FRIENDLY 13 ML PREP+PRIME FIX+WITH BRAND AMBASSADOR, BHUMI PEDNEKAR

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~The 5-in-1 mega multi-tasker is now available in a 13ML format~

High-resolution imagery can be downloaded using this link

M·A·C Cosmetics India, one of the world’s most iconic make-up brands, is all set to unveil anall-new 13ML bottle of one of its bestsellers Prep+ PrimeFix+ at INR 750withBrand Ambassador Bhumi Pednekar.

A lightweight mist of water packed with vitamins and minerals, infused with a blend of green tea, chamomile and cucumber to gently soothe and refresh skin, M·A·C Cosmetics’ Prep + Prime Fix+, gives an instant boost of hydration and sets and improves the quality of makeup. This beauty vanity staple, can be used in several different ways, including but not limited to prepping the skin before applying makeup, worn on its own for a natural dewy radiance, or spritzed on top of makeup to set it in place.

While the original Prep + Prime Fix+ is acult product, over the last few years, M·A·C Cosmetics has had fun updating it with playful new scents, designs and size-variants. This July, the brand is launching this fan favorite in a pocket-friendly size, perfect for even the smallest bag. The 13ML bottle of Prep + Prime Fix+ will be priced at INR 750 and will be retailed across M·A·C Cosmetics stores in the country as well as across all online doors of the brand.

Speaking about the launch, Brand Ambassador and leading Bollywood Actress Bhumi Pednekar said, “I am super thrilled to know that my favourite go-to product the Fix+ spray will now be available in a 13ML bottle. I love carrying it in my clutch, my tote or even slipping it in my pocket when I head to the gym.I love how the Fix+ makes my skin feel super hydrated and refreshed in just one spritz, and with this new size, it’salready become my new on-the-go essential.”

Commenting on the launch, Karen Thompson, Brand Manager, M·A·C Cosmetics India said “We are delighted to introduce our bestseller Prep + Prime Fix+ in a size variant that is both easy on the pocket and super portable. It’s a great way for new customers to test out the product before they purchase a larger size, or for loyal customers to carry in their clutch! Whether you’re in college or starting out at work or simply want to try the product out, we wanted a size and price point that would cater to everyone.”

“Being a makeup artist myself, I truly enjoy when products come in super handy sizes. MAC’s Fix+ has been one of the most used productsin my vanityand allows me to prep &hydrate the skin as well asset makeup in place for long hours.The 13 ML version is perfect to carry in my hand as I retouch makeup on set and is a definite must-have for all makeup artists” exclaimed Global Senior Artist, Sonic Sarwate.

M·A·C Cosmetics Prep + Prime Fix+ 13ML will be available starting July 15thand will be retailed at INR 750. Shop the product online on maccosmetics.in, nykaa.com, myntra.com, ajio.com, shoppersstop.com, sephora.nnow.com, purplle.com, boddess.com and offline across all MAC, Nykaa Luxe & Shoppers Stop stores in India.

Prep + Prime Fix+ Key Benefits:

– Soothes and refreshes skin

– Hydrating

– Sets and improves the quality of makeup wear up to 12 hours

– Dermatologist tested

– Ophthalmologist tested

– Non-acnegenic

Prep + Prime Fix+ Hacks:

– Mist on to freshly washed skin to hydrate before applying moisturizer

– Mist on top of foundation to finish makeup and add a glow

– Spritz when you’re on the go for a refreshed feel

Get ready to HYDRATE, PRIME, SET YOUR MAKEUP, REFRESH and IMPROVE THE QUALITY OF YOUR MAKEUP UPTO 12 HOURS with just one spray!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TejGujarati