Tata Motors to exhibit the expanded range of Tata Ace at the Ace Mahotsav in Ahmedabad



Key Highlights:

• Showcases company’s small commercial vehicle portfolio, the expanded Ace range of vehicles, designed to meet specific customer requirements

• 4 different variants on display including Ace Gold Diesel+, Ace Gold Petrol Cx, Ace Gold Petrol High Deck, Ace Gold CNG

• Demonstrates the quantified business benefits for customers in categorised applications

Ahmedabad, 11th November, 2021: Tata Motors, India’s largest commercial vehicle manufacturer, will host a mega brand expo, the Ace Mahotsav, in Ahmedabad on 15th and 16th November 2021. The entire range of the Ace mini-truck, including four different variants, will be on display at the Kankaria Football Ground, Ahmedabad, along with a host of other activities and showcases addressing the emerging needs and changing business requirements of various application segments in the small commercial vehicle (SCV) space. The brand expo is the first of its kind in Western India. The Ace range, on display, includes vehicles ranging in payloads and available in diesel, petrol and CNG powertrains.

India’s favourite “Chhota Haathi” – the iconic Tata Ace was launched in 2005 has been the carrier of joy and prosperity for 23 lakh customers till date. The range now includes offerings designed specifically to cater to the changing business requirements and customer demands. Tata Motors has developed the new vehicles after extensively researching with different category of customers and end use companies, from market load operators to captive businesses, contractual organised freight transporters involving engineering, product development and fully built vehicle solutions teams to present a comprehensive SCV product range that more than fulfils the market demand across fuel types, lead-load matrices, body options and price bands.

On the occasion, Mr. Vinay Pathak, Vice President, Product Line – SCV & PU, Tata Motors said, “Tata Ace has always been at the forefront of pioneering solutions for the last-mile transportation sector of India. Taking the effort ahead, at the Ace Mahotsav, we are presenting to the existing small commercial vehicle business world as well as the fresh intenders and first time CV users, a wider range of products, which will suit the user’s every need in the marketplace taking their new and existing transport business to greater heights.”

Speaking about the event, Mr. Rajesh Kaul, Vice President, Sales & Marketing, Commercial Vehicle Business Unit, Tata Motors said, “The Ace Mahotsav, the first-of-its-kind brand exhibition, is aimed at creating an opportunity for the larger business community to come, see and feel the superior vehicles and value-added services portfolio of Tata Motors’ Small Commercial Vehicle family and thereby objectively choose the right model for their business.”

Ace Mahotsav has 4 models on display. First of the two prime models being launched is Ace Gold Petrol Cx, the most affordable four-wheel SCV in India starting at Rs. 3.99 lakh (ex-showroom, Pune) making it an ideal choice for every first time CV user as well as existing customers operating in intra-city low lead-high trips duty cycle. Ace Gold Petrol Cx with its unique price point, coupled with easy financing options, is a great option for first-time commercial vehicle users, in both rural and urban areas. For further ease of buying and increased accessibility, Tata Motors has partnered with the State Bank of India to make its customers avail of a never-before offer with lowest EMI of Rs. 7,500 EMI and up to 90% on-road finance.

The other launch model is Ace Gold Diesel Plus in a refreshing azure blue colour. Ace Gold Diesel Plus, equipped with the 3+ promise – Earnings +, Mileage + and Uptime +, comes with a 3 year / 75000Km Freedom Platinum AMC and first-in-industry Uptime Guarantee and Workshop TAT Guarantee is uniquely packaged in cognizance of deep customer needs apposite to cover the entire gamut of applications in both intra and inter-city segments.

The other models on display include the Ace Gold Petrol High Deck, the ARAI certified fully-built variant is the best choice to start earnings from day 1 carrying a 1.5 year/50,000 KMs body warranty and single invoice finance; the Ace Gold CNG, the most popular mini truck in Gujarat now owing to its supremely profitable proposition which comes with a 8.2ft load body and the highest fuel economy in its segment. The Ace Mahotsav also facilitates knowledge on financing options for various models and presents an opportunity to do on spot booking.