Tata Motors collaborates with Kotak Mahindra Prime to offer three financing solutions for its passenger vehicle customers




Mumbai, June 23, 2021: In an effort to make its safest range of passenger vehicles more accessible in these challenging times, Tata Motors in association with Kotak Mahindra Prime Ltd., one of the leading car finance companies in India, has announced three exciting financing solutions: the Red Carpet, the Prime Vishwas and the Low EMI schemes for urban and rural customer groups (salaried, self-employed, no-income proof), with optional tenor periods, depending on the model. The parameters of these schemes have been simplified to ease the financial burden on customers during the on-going pandemic.


Commenting on the roll out of these finance schemes offers, Mr. Rajan Amba, Vice President, Sales, Marketing & Customer Care, PVBU, Tata Motors said, “We are delighted to be partnering with Kotak Mahindra Prime Ltd. for the rollout of these customised financial solutions for different customer profiles. These are trying times and we are committed to supporting our customers in the best possible manner. With such initiatives we want to make safe personal mobility solutions more affordable and accessible to customers and ensure they have a hassle-free ownership experience.”


According to Mr. Vyomesh Kapasi, Managing Director, Kotak Mahindra Prime Ltd.,“Against the backdrop of the pandemic, people are increasingly opting for the safety of a car as a means of personal mobility. We are delighted to partner with Tata Motors to offer easy, customised and attractive car financing solutions to customers.”


*Details of scheme:


Red Carpet Product Prime Vishwas Product

Low EMI Scheme

 For customers with income proof

 Up to 90% funding on on-road price

 Loan tenure up to 7 years

 No fixed obligation to income ratio(FOIR) for loan up to Rs. 11 lakh

 Attractive offers for pre-payment and part-payment of loans

 For no-income proof customers

 Up to 90% funding on ex-showroom price

 Loan tenure up to 5 years

 Simple assessment criteria based on agriculture land or asset ownership parameters

 For self-employed & salaried customers

 Up to 50% lower EMI – for the first 3 months to reduce the initial burden on customers

 EMIs starting at as low as Rs. 999 per lakh for the first 3 months

 Up to 80% funding on on-road price





Furthermore, Tata Motors recently announced that it has put in place a comprehensive ‘Business Agility Plan’ to protect and serve the interests of its customers, dealers, and suppliers for the well-being of its business and supporting ecosystem.


To avail the various finance schemes, customers can reach out to their nearest Tata Motors dealer or through a Kotak Mahindra Prime branch or visit their website https://primeloans.kotak.com/ to register their interest in buying a Tata car.


To know more, visit https://cars.tatamotors.com/. Customers can also enquire, request a test drive, make bookings, and select their preferred financing option via ‘Click to Drive’, Tata Motors’ end-to-end online platform, from the comfort and safety of their homes.


Stay Home, Stay Safe.


*Disclaimer: Loan disbursement will be subject to complete documentation and credit at the sole discretion of Kotak Mahindra Prime Limited and subject to guidelines issued by Reserve Bank of India (RBI) from time to time. Available at select locations. The above schemes applicable on select models only. Other terms and conditions as may apply.