NEW DELHI, India (October 27, 2020) Embarking on a new journey together, Harley-Davidson, Inc., the legendary motorcycle manufacturer and Hero MotoCorp, the world’s largest maker of motorcycles and scooters in terms of unit volumes, today announced that the two will ride together in India.
Per a distribution agreement,Hero MotoCorp will sell and service Harley-Davidson motorcycles, and sell Parts &Accessories and General Merchandise riding gear and apparel through anetwork of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India.
As part of aLicensing agreement, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name.
These actions are aligned with Harley-Davidson’s business overhaul, The Rewire, and the company’sannouncement in September to change its business model in India.
This arrangementis mutually beneficial for both companies and riders in India, as it brings together the iconic Harley-Davidson brand with the strong distribution network and customer serviceof Hero MotoCorp.
About Hero MotoCorp Ltd.
The New Delhi (India) headquartered Hero MotoCorp Ltd. is the world’s largest manufacturer of motorcycles and scooters, in terms of unit volumes sold by a single company in a year — the coveted position it has held for the past 19 consecutive years. The Company has sold over 95 million motorcycles and scooters in cumulative sales since inception.Hero MotoCorp currently sells its products in more than 40 countries across Asia, Africa, Middle East, and South and Central America. Hero MotoCorp has eight state-of-the-art manufacturingfacilities, including six in India, and one each in Colombia and Bangladesh. HeroMotoCorp has two world-class, state-of-the-art R&D facilities — the Centre ofInnovation and Technology (CIT) in the northern Indian state of Rajasthan, and HeroTech Centre Germany GmBH.Hero MotoCorp is one of the largest corporate promoters of multiple disciplines ofsports, including, Golf, Football, Field Hockey, Cricket and Motorsports.Fifteen-time major winner Tiger Woods is Hero’s Global Corporate Partner.