Cycle Pure Agarbathies brings Vedic SampoornaDurga Puja Kit ahead of Durga Puja


Cycle Pure Agarbathies brings Vedic SampoornaDurga Puja Kit ahead of Durga Puja
~ The kit will cater to all the puja needs and provide seamless puja experience ~

Bengaluru, October 14 2020: Cycle Pure Agarbathies, from the world’s largest manufacturer of agarbathies N RangaRao& Sons. (NRRS), launches Vedic SampoornaDurga Puja Kit for the auspicious occasion of Durga Puja. The homegrown brand encourages consumers to Pray-From-Home to keep the tradition of celebration alive amidst the pandemic. This year due to the pandemic, Durga Puja celebration will be organised in a low-key manner with COVID restrictions this Durga Puja. To offer convenience to perform the rituals in an authentic way within the safety of their homes Cycle Pure launches the new all-encompassing eco-friendly pack. It has been exclusively designed as per the Vedic traditions to cater to all pooja needs of the devotees and for a wholesome pooja experience on all nine days of Durga Puja.

Durga Puja is performed by devotees seeking protection from evil forces and to overcome the harsh obstacles in life. During this festival, people celebrate 9 forms of Goddess Durga that are believed to bring strength, valour, creativity, compassion, courage, wisdom and perfect balance in relationships and enlightenment. Mysore-based Cycle Pure has innovated and modified its product line to ensure that festivities and prayers continue unhindered. The kit includes quality assured products from the brand along with a precise step-by-step instructional CD, guiding the devotees to perform the rituals as per the Vedic parampara to perform Durga Puja.

Speaking about the Vedic SampoornaDurga Puja Kit, MrArjunRanga, Managing Director, Cycle Pure Agarbathies says, “Our priority this year is to provide seamless puja experience amidst the pandemic. We strive to provide our customers with quality assured products at one place so that their puja is unhindered. Every year we bring all the essentials to conduct the puja as mentioned in the Purana and this puja kit is crafted to keep our traditions alive and help our customers pray as per the ancient traditions.
He adds, “We would like everyone to shop from home and pray from home during the festivals this year. We also wish everyone celebrating this festival, a very prosperous Durga Puja and VijayaDashami and hope to grace their homes with the pooja pack and deliver a fulfilling experience.”
The highlight of this pack is that it is created with great care under the guidance of learned scholars, purohits and in tandem with sacred scriptures. The kit is curated along with the chanting of Vand mantras so that one can follow it with ease and recite it too. This special crafted puja kit Ideal for the new generation, this pack helps them follow the sacred traditions in an effortless manner.
The puja kit enables a worshipper to do the puja in the traditional manner. The pack contains all puja essentials for worshipping Goddess Durga, like, Goddess DurgaMaa Idol, Kalasha, Vastra, Kumkum, Haridra, Akshatha, Chandan, Sambrani, Cycle Pure Agarbathies, Karpoora, Puja Bell and Peetha for Goddess.
Priced at INR 599, the Vedic SampoornaDurga Puja Kit is available in all multi retail stores, hypermarkets, and supermarkets. The pack is also available on the Cycle’s website:
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About NRRS:

The Mysuru-based NR Group was founded by Shri N. RangaRao in 1948. A true visionary and philanthropist, Shri.RangaRao created the ubiquitous Cycle Pure Agarbathies, which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with an established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters. The organization has largely committed towards social responsibilities and fulfills them, through its charity arm ‘NR Foundation.’ NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit

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